Exploring that curious connection

Hi there. I’m Rica and I’m a Cultural Strategist currently based in Singapore.

One of my favourite pastimes is spotting connections between seemingly random items. Sometimes it signals a bigger trend. Sometimes it looks like a face in the clouds of someone I know.

This is part of my work as a Cultural Strategist, which is to see the convergence of different cultures, categories and technologies & how it impacts humans, brands and businesses.

This website is a part portfolio of articles and musings from my fieldwork as a cultural strategist.

If I’m not posting enough here, check me out at @senorica or @theculturalstrategist on Instagram. Or say hi: ricafacundo@gmail.com;