A Design Researcher, Cultural Strategist, Writer and Career Coach.
Brands that I have worked with
Technology/Advocacy/ Healthcare/Education/Finance/ Entertainment
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Consumer/ Wellness/ Tech - UntangleMe - Brand & Research Design Lead
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Human Rights/ Edu-Tech - Atun, Labor Solutions - Social Media & Content Strategy
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Healthcare/Wellness - Lien Foundation, KKH, NUH, SG Enable - Leading Design Research, Strategy & Prototyping
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Healthcare - Philips & Abbott - Future of Health Care Trend Workshop
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Education - NTUC First Campus My First Skool - Design Research & Customer Experience Design
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Entertainment - Netflix Stranger Things Taiwan - Cultural Strategy & Campaign Launch
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Entertainment - Netflix - Future of Entertainment workshop
Travel & Hospitality
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Travel/ Hotels/ Weddings - IHG Indian Weddings Value Proposition Research
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Travel/ Technology - Agoda S.E.A. - Social Media & Digital Strategy Lead
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Travel/ Hotels - Accor Group of Hotels - Global Social Media & Digital Strategy Lead
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Travel/ Hotels - Accor Group of Hotels - Global Social Spaces Study
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Travel / Hotels - The Discovery Leisure Company Philippines - Brand Positioning, Brand Portfolio Strategy, Creation & Guest Experience design
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Travel / Hotels - Wink Hotels - Social Media Strategy
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Travel / Hotels - T.A.M. & Lekima Vietnam - Brand Positioning, Creation & Guest Experience design
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Travel / Hotels - Movenpick Hua Hin & Maldives - Brand & Communications Strateg
F&B / Alcohol
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F&B/ Coffee - Nespresso - Trends & Culture Consultant and Research Lead for the Future of Work Study
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F&B/ Alcohol - Jagermeister China - Cultural Strategist, Understanding Mavericks in China
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F&B/ Alcohol - Guinness Singapore - Cultural Strategist, Understanding Uncle Drinking Culture in Singapore
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F&B - Meat & Livestock Australia - Cultural Strategist, Understanding Meat Eating Behaviours & Attitudes in APAC
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F&B - William Grant & Sons - Cultural Strategist, APAC New Dawn Campaign
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F&B/ Alcohol - Beam Suntory - Cultural Strategist, APAC Drinking Culture & Trends Workshop